Why Launching GXVE Makeup Line Scared Gwen Stefani

Gwen Stefani didn’t have the support of everyone when starting her cosmetics line, GXVE. In fact, many of her nearest and dearest suggested she retire. “My dad told me not to do it,” Stefani revealed at the Gloss Angeles IRL taping presented by Refinery29 at Vice Studios. “Everyone was saying, ‘Don’t do it, Gwen! Just go sail away to Oklahoma and make out with Blake. Don’t work anymore.’ But I feel if I’m not creative in some way, that’s my purpose. I have to do that.”

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