TikTok’s “Cold Girl” Makeup Trend

While scrolling through TikTok recently, I discovered an emerging makeup trend that doesn’t seem to have that much coverage yet but will undeniably grow in popularity as we race toward the cooler months. It’s called “cold girl” makeup: a serotonin-filled, ultra-feminine offshoot of the “clean girl” makeup trend that’s been taking over my For You page.

“Cold girl” makeup is a look that’s based on the unique appearance of skin that’s been exposed to the wintry elements. Think blushing cheeks, frosty pink lips, and a perfectly matte, blurred base. Essentially, “cold girl” is a happy medium between the “clean girl” and the “cool girl” beauty aesthetics that gained popularity in 2022. It’s effortlessly chic and perfect to try as we enter the cooler months.

A makeup tutorial posted on October 17 by user and makeup artist Zoe Kim Kenealy introduces the look by setting the scene: “[It’s] 45 degrees, it’s the holidays, we’re drinking cocoa… that kind of cold.” The video has since received over 2.3 million views, emblematic of the trend’s sudden popularity. If you’re as obsessed with this makeup trend as I am, you’re in luck! I’ve combed through the “cold girl” makeup tag on the app to determine the must-have products to re-create this aesthetic.

Keep reading to discover which products will have you looking like you’ve spent a chilly day on the slopes!

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